If you’re a first timer looking to have your very own jewellery auction event, here’s what you can do to ensure that it is a success.
Plan your budget well
The first and foremost tip to organise an event on such a large scale is to plan a budget. Keep your finances in check so you can have a clear idea about how much you wish to spend on the event. Consider the costs for the venue, food and beverages, other hospitality, etc. Once you have a budget and a plan ready, you can head to prioritise the things that are absolutely required such as food and others that can be compromised on such as excess décor for lower cost items such as eco diamonds jewellery.
Send out the invitations well in advance
Auction events are big and naturally the people being invited are often big too. And by big we mean, ones who are capable of spending large amounts of money. It goes without saying that big businesspeople, entrepreneurs, philanthropists, etc are very busy people. So, you cannot send out invites a day or two before the main event. Invitations need to be sent out at least a month prior so people can save the date and adjust their schedules to accommodate your event in it. This way you can ensure more people coming in.
Heavy promotions and publicity
So now that the budget is planned, venue decided and invitations sent out, we move to the next step, that is promotions. Such events ned to be promoted heavily to make sure the word it out and more people come in. It also helps if there is media coverage. Your brand needs all the press attention it gets and so you need to go all out with publicity for this event at least a month before the actual date.
Set realistic goals participation and earning
It helps to keep realistic and workable goals for how many people will attend, how many will spend and overall, how much money will be flowing in. The proportion of your earning needs to be realistically in sync with the items put up for bidding. This helps to estimate a better picture of your profit.
Pre-decided seating arrangements
To avoid chaos and save time, make arrangements for pre-decided seating. Hand out seat numbers or print names on tables so people know where to sit the moment they enter. It also helps to put up a seating chart at the entrance.
Artistic display of auction items
This goes without saying. In order to make you event look professional and get more footage from the media and concerned people, it is necessary that it meets certain aesthetic criteria as well. The display of items put up for bidding needs to be artistic and creative. You can get ideas from the Hatton Garden Jewellers and their displays. The lighting has to be spot on so as to make the item look irresistible and mesmerizing to every single guest present. The key is to subtly make them covet the item so as to ensure highest bidding and highest earning.
Final Thoughts
Auctions can be tricky to arrange and there is a chance that you might not make much of a profit, but even then, the word is out, and people now know your brand. So its still a win for you one way or the other.
