First, it is important to understand that digital marketing transformation is itself a trend.
Tim Howell, a writer and digital marketing branding agency in dubai strategist, states: “Transformation continues to be both the biggest buzzword and the biggest trend that any industry will face right now.”
Many enterprises are currently engaged in the process of digital transformation. Corporations that delay it will find it very difficult to defeat their competitors.
“Marketers need to transform their businesses, as their competitors are having the same conversation,” adds Tim Howell.
Knowledge of the latest innovations in transformation will permit businesses to adapt to modern market realities.
“Knowing the trends, you’ll be able to consistently create exceptional customer experiences, along with transparency, agility, and accountability at all levels,” says Paul Roetzer, founder and CEO of PR 20/20.
This will allow expanding the company’s area of influence within the market, bringing undeniable benefits to the enterprise itself.
The latest Altimeter Group’s report confirms that 41% of leaders surveyed said they’ve witnessed an increase in market share due to digital transformation efforts. In addition, 37% cite a positive impact on employee morale.
